“The slower your sites load, the more visitors and revenue you’ll lose out on. Faster loading pages’ lead to a better overall website experience, hence Google’s move toward making it a mobile ranking factor.”— Anna Crowe
Without a solid backbone, no website can stand.
And the technological Search Engine Optimization is the backbone.
SEO Technical is the website layout.
Anything else falls apart without it.
No matter how great the content on your website is, your hard work could be nothing without proper technical SEO.
TechnicalSearch Engine Optimizationgivesyour website proper structure, makes it super easy for search engine bots to crawl and index, and helps Google understand what each page is about.
For many years, SEO has carried out site audits and often our customers tell us how annoying it is to encounter repeatedly same basic technological SEO problems.
Traditionally, the phrase TechnicalSearch Engine Optimizationrefers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
Since SEO is changing rapidly, it is important not to become complacent or to believe that the site will still rank as it does in its current state. Search engines take into account the freshness of your content as well as the pace at which other pages connect to you. If you do not upgrade your posts, you will not obtain new links, and your site may become less popular over time.
If you’re new to SEO, we recommend starting with the chapter on SEO in our Beginner’s Guide. This post summarizes SEO most common technological issues during hundreds of site audits over the years. Hopefully, when you notice these SEO issues on your blog, our solutions will benefit you.
1. Content duplicate
Duplicate content – “substantial blocks of material in or around domains that either completely or appreciably match other content” – is often encountered.
Indeed, 50% of the examined content is impacted by redundant content problems.
This is difficult for Google and other search engines to find out which page should rank as several pages are containing identical contents.
To verify that there are any duplicate material problems, insert a URL in a tool such as Siteliner for duplicate scans.
2. Title Tag Issues
Title tags may have a range of problems, including: SEO duplicate tags, Title tags missing and Title tags are too long or too short
Your title tag or title of your website allows visitors and search engines to find out what your page is about and to (understandably) make it important to optimize your content.
You need to begin with the basics to get your title tags correctly.
You can first have a 50-60-character title tag with one or two of your goal keywords. Be sure you should not have duplicates on the platform to prevent technological problems.
A strong, click-worthy title is included outside the technological domain:
Numbers with dates
3. Use Meta Descriptions
A brief snipe that outlines what the blog is for is a Meta summary of a website.
The display of search engines usually shows them when there is a search sentence in the description, which is why optimizing the Meta description for SEO, is so critical.
Sites also find an SEO pain on sites that do not use Meta explanations (or repeat them).
Include a Meta overview for optimal performance
4. Internal links broken on the website
Not every SEO problem is easy to identify, and this is certainly a category.
Although a broken link is always unavoidable, SEO complications emerge from so many broken ties.
Nobody needs a website full of 404 errors constantly, because it’s likely to lead to a higher bounce and downward traffic.
And these two stuff? For SEO, they’re evil. Internal connections not only boost your SEO; they are also the simplest links to add since they belong to you.
You would need the aid of a tool like Screaming Frog to find broken links on your website. This lets you enter your URL simply and searches for broken connections and 404 errors. You may decide from there which connections need to be modified or deleted.
5. The site has broken external links
You don’t want connections that lead to an error message instead, just like internal links.
The number of pages in search engines is decreased by a lack of backlinks.
You should use an SEO application such as Screaming Frog to search the website for external connections that are missing.
Sadly, it’s not that easy to patch broken backlinks. As they are hosted on external servers, you can contact the site from which the connection came and ask them to delete it.
6. HTML Ratio Low Text
It can also be fixed by extracting unneeded coding or inserting additional text to the page due to a poorly coded website.
7. H1 Tag issues.
Another important aspect of the SEO on-page is header (H1) tags.
Though tags in the search results appear, H1 tags are available on your website to the user. Both ought to be distinct.
While more than one H1 tag is not suggested per tab, many are generally omitted or duplicated in the title tag.
SEO’s big no. Often ensure that one uniqueH1 is included per tab.
Make sure it covers the keyword on the website, correctly represents the substance of the page and is about 20-70 characters long to take the best advantage of the H1 tag.
8. Lack of Alt Tags
Search engines also neglect images without alt tags.
They actually do not know which type to insert them without text descriptions. That’s why any keywords that you try to identify as in your alt tags are important to use.
9. Pictures broken.
Clicking on a picture that leads to nothing is a sure means of increasing the rate of bounce that in turn affects your SEO.
Broken photos are normal and can happen due to modifications to the web or domain or file after printing.
Make sure you fix trouble easily if you meet any of them on your site.
10. Count of Low Terms
Even if simplicity and briefness in marketing are always desired, your SEO may suffer too little from text.
Google aims to place content at a higher level, as is also stated on longer pages.
Take a look at the website to add more long-term posts (1500-4000 words).
On the untrained eye, technological SEO challenges cannot be readily described.Hopefully, this list gives you a deeper picture of SEO’s technological side on what to look for (and what could be wrong).It’s time for you to take a look at the web and your SEO efforts if you suspect anything like that might happen on your site.
Implementing high-quality SEO into your marketing management strategy is essential for the success of your company and brand.
A website with good content, on the other hand, will do well with or without SEO. SEO would simply give the website a benefit. In other words, if you want to SEO a website with poor content, the odds of success (in the long run) are minimal.
At DigitalTechyx.com, we work to ensure that your website attracts the right people and helps grow your business. SEO packages incorporate a dedicated Content Strategies. The content strategies will take the research done by the keyword research team and apply it to your content strategy. We focus on locations, improve positions of keywords that are already currently ranking on page 1.
Contact us today and let us help grow your online presence for the better!