After covid-19, You invest a bunch of time and money into trying to understand the Wild Wild Web. You work hard to get more visitors to your website.
You want people to find out about your business and become regular customers.
But how well does your current online presence convert online visitors to bookers?
Have a look at the experience you’re presenting to someone who’s never booked with you before.
Ideally, sit with at least one person who’s never used your website or been to your location, and ask them to make an appointment. Have them narrate their thought process out loud. Ask questions if needed.
You want to know:
- What confuses them? What’s complicated or unexplained?
- What should be here, but isn’t? Is anything missing?
- Is anything in the way, or preventing the user from accomplishing their main task?
- Did the process seem easy or difficult? Was it fast, slow, or just right?
- Did they have all the information they needed, or was anything unexplained?
From these questions, you should be able to discern whether or not your bookings experience is designed appropriately for potential customers, or if it has a few bumps and lumps that need smoothed out.
The next steps from here should be relatively simple to figure out. If something is missing, add it. If the path to the bookings page is obstructed, clear the path!
Your goal should be to ensure that your visitors have a painless experience using and navigating your site. The easier the experience, the more likely they are to get to that bookings page. And from there, it’s all a matter of finding ways to boost conversions.
Beyond optimizing the basic elements of your site, here are some specific ways you can get more visitors from the front page to the confirmation one.
Instant messaging in the early 2000s made connecting with loved ones easier than it had ever been before. The way we communicate has never been the same since we gained entry. It didn’t take long for businesses to catch on, and by 2002, a large number of the world’s most well-known brands were using web chat.
In the mid-2010s, automated chat for businesses became popular, allowing for better live chat management and ensuring that no clients were left on hold. As a result, even from tiny, local brands, customers now expect instant responses.
Historically, home service companies have been slow to adopt modern technologies. In the minds of consumers, there are 100 plumbers, 200 carpet cleaning firms, and so on. Home utilities have been commoditized in the eyes of the majority.
Offer your customers the opportunity to engage with you in a quick, frictionless manner to stand out and attract further leads.
Many online chat services cater to well-known tech companies. But what about small businesses that provide home services on a tight budget? Shouldn’t they have access to cutting-edge tech that aids in the development of stronger consumer relationships?
We think so.
Consider the small business marketing stats regarding artificial intelligence (AI):
- When shopping for new technology, over half of SMBs think AI is important
- Only 11% of SMBs currently use AI
Closing this gap is part of DigitalTechyx’s mission. Tailor-made for local home service businesses, DigitalTechyx Chat is affordable, easy to use, and offers intuitive analytics.
Let’s take a look at how DigitalTechyx Chat simplifies communication and lets your customers connect with your business on their terms.
What Is DigitalTechyx Chat?
DigitalTechyx Chat gives home service businesses complete control of their customer interactions.
It’s not automated chat. It’s not live chat. It’s a hybrid, adaptable approach that lets employees jump straight into the conversation if they need to.
DigitalTechyx Chat continues working around the clock to answer your customers’ questions, capture leads, and book more jobs after your home service company closes.
With cross-device updates and even a Chrome extension, any team member can watch conversations unfold in real time. Any of your team members will jump right in if a customer requests to talk with a person.
The artificial intelligence capabilities working behind the scenes of DigitalTechyx Chat learn every day to better interpret and reply to your customers’ messages.
Benefits of DigitalTechyx Chat for Home Service Businesses
There will always be customers who prefer to call, email, or post on your social media pages. But web chat is quickly becoming the go-to customer service channel. Nearly half of customers prefer live chat to other channels, including phone and email. Not to mention customers are more likely to buy from businesses offering web chat.
DigitalTechyx Chat opens up every possible avenue of communication with your business, with little to no intervention on your part. We’ve analyzed thousands of conversations to create industry-specific chat templates.
Here’s an example.
Let’s say a prospect messages your HVAC business after hours. Their furnace is malfunctioning and they want to schedule an appointment. The chatbot collects the visitor’s information and reassures them a technician will contact them as soon as your shop opens to book the appointment.
Because you don’t need to participate in every conversation, you can capture new customers even when your shop is closed. This ultimately saves time and money on customer service and home services marketing.
Here are a few additional ways you can build better relationships with your customers with DigitalTechyx Chat:
- Automatically capture leads and simplify lead nurture cadences with CRM integrations
- Generate more reviews from loyal customers with built-in review capture
- Use automated chat to boost your SEO—improve dwell time, average time-on-page, and bounce rate
BY GIVING THEIR CUSTOMERS THE ABILITY TO CHAT WITH THEM ON DIFFERENT PLATFORMS, Digitaltechyx CLIENTS GENERATE, INCREASE IN THEIR WEBSITE CONVERSION RATE:
Wrapping Up: How DigitalTechyx Chat Is Shaping the Future of Home Services Marketing
Not long ago, web chat was exclusive to the biggest businesses in tech. But as conversational marketing software continues to influence customer expectations, it’s clear that even local home service businesses need web chat.
The future of home services marketing is conversational. Your customers expect instant, personalized interactions on the platforms they use daily. That means home service businesses of all sizes must provide a fast, frictionless customer experience.
The tools needed to accomplish this shouldn’t cost a fortune or require a developer’s expertise to use. With an easy-to-use backend, powerful integrations, and unlimited activity, DigitalTechyx Chat is the ultimate solution for growing home service businesses.
Learn More About DigitalTechyx Chat
Ready to discover how DigitalTechyx Chat can drive growth for your business?
Case Study on NetSoftLink:
NetSoftLink is an established digital marketing agency, used to boost software development capabilities. NetSoftLink wanted to create an attractive website which will increase in traffic and wanted to engage people on Twitter, Facebook and other social media platforms on a daily basis.
But, the Manager of NetSoftLink was facing difficulty in website traffic and in customer interaction so the manager contacted with DigitalTechyx.
DigitalTechyx responded to them within a second because it’s responding 24/7.
DigitalTechyx provided the best solutions and services to the company and in a period of 3 months, it has managed to generate a 281% increase in ROI, 180% Increase in website traffic, and Page 1 key phrases on Google.
It was easy to work with DigitalTechyx and had my website up. They listened to all my query and responded me every time. The overall services and customer satisfaction of DigitalTechyx is great. Highly Recommended!
~ John Kate