This blog post explains the difference between digital marketing agency vs freelancers.
Often felt like balancing 10 items at a time while turning a few plates on your head, as company owner or manager in the USA? So many things need to be taken care of, often it feels that there are not many hours in the day.
One of the most critical things for a profitable company is to maintain an extremely strong marketing strategy. Whoever you choose will make the difference in your Marketing Campaign. Digital Agency will be your option. Or, like a free marketer, you might option to work.
Let’s take an example: You are looking to expand your Marketing Strategy in the USA, you’ll need talented people that can handle and execute your strategy.
But, will you go for a freelancer marketing team or hire an agency partner?
There are fascinating reasons for both, and it relies upon your situation.
As a business manager in the USA, when you are hoping to grow your company, digital marketing will certainly become a part of your business. Without any marketing efforts, your business is nothing in front of the competitors.
But having a strong marketing campaign, you can transform your small business into a reliable brand that customers rush to. A brand that focuses on your audience’s problems and issues, and leads the way as the legitimate figure to come to.
But, if you are not in a situation to hire a marketing team in-house, what’re your options? You should have goals and dreams of building your marketing team, but it’s time, and that is a reality, the question is “which do I pick: Digital Marketing Agency or Freelancer?”
The digital marketing agency vs freelancers
A freelancer is an independent marketing agent who probably knows in consulting for a large corporation in the past.
A digital agency is a bigger team of marketers run by a traditional organizational structure where marketers typically cannot choose their project and have a set of planned goals.
Here are a few factors to consider when picking a better option for your business.
Hiring a Digital Marketing Agency is Safe, but more expensive. Why?
One of the significant disadvantages of hiring a digital marketing agency is the high charges and that’s why numerous small businesses with limited budgets can’t afford it. But, working with a digital marketing agency is a long-term saving that may bring you splendid outcomes. Here is the reason:
Digital Agencies hire the best digital marketing experts that will schedule meeting with you as a client and have a long discussion about marketing goals, objectives, and missions. Based on the result they gather; they’ll build a digital marketing strategy. They’ll come with fresh ideas and amazing opportunities which will create a recognizable brand image through your marketing campaigns.
If you hiring an agency, you’re not just hiring one person. You’re hiring a whole team and their network, which can be six or more people.
If you need to hire an agency in the USA, that will help you with SEO, you have to find that they’ve team members that can help you in producing content or in designing which will engage user experience.
A Diverse team can solve problems faster and also allows one to see things from different angles and come up with creative solutions. Digital Agencies give more flexibility in marketing strategy.
A decent digital marketing agency communicates with its clients regularly. They listen to their objectives and assumptions, create a list of the digital marketing KPIs relevant to a client, and track them consistently. Most importantly, they’re straightforward with their customers and send them about their progress.
A digital agency’s manager will communicate with you and choose the professional teams that can meet your requirements. Also, agencies always make strategic, data-backed decisions and focus on particular objectives and audiences. They put your brand first, creating it reliable, influential, and recognizable.
Working with a Freelancer creates lower costs and greater flexibility…
If you do your research and hire a person that shares your objectives and passion, outsourcing your marketing efforts to a freelancer may be one of the ideal choices for your organization. Here is the reason:
A freelancer typically does not take multiple projects at a time, which means himself can fully dedicate to you as a client and are more flexible than agencies.
Focusing just on the requirements of your business, they’re faster when it comes to creating and meeting the requirements of your business. This is a thing you need to discuss with a freelancer before hiring them. Also, make sure that they are available to you when you need them and that they can perform their tasks according to your schedule.
While hiring a trustworthy digital marketing agency, you are likely focused on creating relationships in the long term. Sure, this will cost you a chunk of money.
But with freelancers, it is different. Unlike agencies, they can be hired for a particular time or even per project. So, if you do not need their services any longer or you notice that your objectives don’t adjust, you’re not obliged to continue to work with them.
Without a doubt, hiring freelancers quite often costs less amount of money as compared with a digital marketing agency, that does not mean they are cheap. Remember that the rates for top digital marketing professionals also change, based on many reasons like their experience in freelance digital marketing or area of expertise. Good freelancers are aware of their worth and they’re likely to charge more for their services.
Having multiple management issues
One of the most common problems that companies make when hiring a freelancer is the quality of work. If you’re using a reliable platform to identify a perfect freelancer and connect with them, chances are that they have majored in those aspects of digital marketing relevant to you. For this situation, your digital marketing campaigns will presumably resemble 1,000,000 bucks, while you will figure out how to set aside loads of cash.
The problem is that there’s no guarantee that the freelancer will understand what exactly you want and meet your business needs. Because they are not a part of your business and, also, they are not familiar with your corporate environment and objectives.
Another major disadvantage of working with freelancers is that there is only one person. No matter how dedicated and hard-working he is, but he can’t handle multiple aspects of your digital marketing strategy.
Freelancers are usually specialized in one field, meaning that you’ll need to hire an entire team of freelancers to handle your business strategy.
This leads us to some extra levels of complexity.
Firstly, I have already mentioned that the freelancer’s charges are never low. This implies that hiring several freelancers to work on various aspects of your digital strategy would cost you a chunk of amount.
Secondly, managing more people that are working individually on your projects is dreary. Freelancers operate individually, from different locations, which makes it more difficult to bring consistency to your marketing strategy and create a remarkable brand image.
Which option is better for you?
No one gives an exact answer to this question. Both methodologies require you to set clear goals, do your research, and choose the right people which help you to meet goals.
If you need to solve some specific problems and stay within your budget, then hiring a freelancer may be a better choice for you.
But, if you want to boost your entire digital marketing strategy and focus on brand building, then a digital marketing agency will bring you greater outcomes.