This article explains technical SEO audit and how you can utilize it to boost organic traffic, rank higher in search, and improve the overall experience of your website.
According to BrightEdge, 68 percent of all online skills begin with a search engine, and 53 percent of website traffic comes from organic search.
Despite this, just 0.78 percent of these searchers go to the second page of Google results.
Its means you won’t get any traffic if your site doesn’t appear on the first page of the SERPs.
It’s easy to see why SEO is such a high priority for businesses. Mastering SEO isn’t easy, to be sure.
There are numerous factors to consider, including on-page and off-page SEO, copy, content, and technical SEO.
Do you know why you should conduct a technical SEO audit?
You must stay on top of your game due to the ever-increasing competition in the digital marketing. SEO is a critical component of any website’s success and should not be overlooked.
Any internet business’s success relies heavily on SEO.
A technical SEO audit is required to ensure that your SEO is performing at its best. This will give you an idea of where your website stands in the rankings and what you need to do to enhance it.
While it may appear to be tough and time-consuming, it is not. In a short time, you may quickly execute a technical SEO audit.
Let’s take a look at what a technical SEO audit is before digging deeper into the issue.
What is Technical SEO?
Technical SEO is a subset of SEO that focuses on making your website easier for search engines to crawl. Improving site load time, reviewing robot.txt files, and ensuring that redirection work properly are just a few examples.
Essentially, it’s the process of ensuring that search engines can see, crawl, and rank your website. Your content will not fulfil these requirements if it loads slowly, has an unresponsive design, or does not have a secure connection.
What is the Importance of Technical SEO?
Assume you’ve created the most incredible material. It is stuff that should be read by everyone.
People would gladly pay large sums of money to read it. Millions of people are eagerly awaiting your announcement that you’ve published this amazing new stuff.
Then the big day arrives, and the notification is sent out. Customers are eager to read your content and click the link.
Then your web page takes over 10 seconds to load. The readers are irritated and don’t want to wait.
It doesn’t matter how great that piece of content is—your site isn’t functioning well, and you’re losing precious traffic.
That’s just one of the reasons why technical SEO is so important.
Google and other search engines will be unable to detect, crawl, and index your site without it.
Even if your site is found, difficulties with user experience, such as slow page loads and confused navigation, can have a negative influence on SEO. Other factors, such as mobile optimizations, duplicate content, and site security, can cause your site low.
What Are the Steps to Conducting a technical SEO audit?
Let’s look at how to conduct a technical SEO audit now that you know what it is and what parameters it includes
- Begin by Crawling Over Your Website
The crawling of your website should be the first step in any technical SEO audit.
Broken links, poor pictures, page title difficulties, and improper keywords are all detected by crawlers. They can also assist you find duplicate material, redirects, and pages that aren’t linked.
You may also check the SEO score of your website. The SEO score checker can assist you in determining your most frequently used keywords. It can also assist you in the detection of broken links and coding problems. You may also see if your website has a sitemap and a robots.txt file.
- Examine the Sitemap
Your website’s sitemap is incredibly significant. It can inform search engines about the structure of your website and assist them in discovering new pages.
A sitemap is necessary for executing an effective SEO strategy. As a result, you should check it throughout your technical SEO audit.
Make sure your sitemap is clear, concise, up-to-date, and listed in Google Search Console.
- Examine Your Website’s Browse Version
Only one version of your website should be browse able, according to the technical SEO audit.
Do you have many versions of your website?
If it happens, you’ll be sending the search engine mixed signals. The crawlers will be confused as to whether version is correct.
If the search engine is unsure about your website’s versions, it won’t know how to display it to users. This might have a significant impact on your search engine rankings.
- Look Internal Links
Your search rankings will benefit greatly from a sensible hierarchy on your website. As a result, it’s important to double-check both internal and external links.
Web pages can also be removed or relocated, resulting in a broken link.
- Run a Test Site Speed
When it comes to SEO, the speed of your site is a critical factor. People dislike waiting for websites to load, and the longer it takes, the more likely visitors are to abandon the site.
As a result, no technical SEO audit is complete without a speed test of your website.
For this, you might utilize Google Page Speed Insights. It will show you how quickly your website loads and how well it compares to other websites.
- Backlink Audit
Backlinks are critical to your website’s success, so it’s no surprise that they’re included in the technical SEO assessment. They demonstrate to search engines how useful your website’s content is to users.
Social media can also assist you in increasing brand awareness, which will help in search results for your online marketing agency.
You must not overlook the importance of social media in your SEO efforts. It helps in the growth of traffic and mentions. What’s more, it’s even easier than launching a link-building campaign.
Final Thoughts: technical seo
There are three types of SEO, the most essential of which is technical SEO.
It won’t matter how good your on-page SEO is, if you fail at technical SEO. It won’t matter how good you are off-page SEO if you can’t handle the technical aspects.
Technical SEO is a series of tests and settings that you must optimize in order for search engines to properly crawl and index your website.
The term “technical” suggests that certain of the tasks (such as page performance optimization, adding structured data, and so on) require some technical knowledge, but it is necessary to complete them else your website will not realize its full potential.
Our SEO agency cover all parts of technical SEO in detail and will walk you through the process step-by-step if you need additional knowledge.