Running a company is a constant balancing act. As a result, it’s easy to allow things that aren’t high on your priority list – like website maintenance. However, if you don’t give priority to website maintenance first, your business will suffer.
A good and up-to-date website is required for any business that intends to compete in the internet market. Many CEOs understand the value of having a good website, but they have no idea how to keep it up to date.
A company’s website is its most significant resource in today’s digital marketplace for communicating its brand and engaging new prospects. Consumers use the internet to learn about products, with more than 80% of product research beginning with a simple web search. The key to growing traffic and generating leads is to make sure your website and digital presence are well-maintained and monitored.
Here are 5 reasons to maintain your website regularly.
1. The Website may be vulnerable due to broken themes.
If you’ve been using WordPress for your business, you’ve probably run into problems as themes are upgraded, leaving you with obsolete code. This can result in slow download speeds and inconsistent performance across devices. Your site may become unusable or incompatible with the latest common browsers if your coding is outdated.
WordPress website infections have increased from 83 percent in 2017 to 90 percent in 2018, according to the latest Sucuri statistics. WPWhiteSecurity has also shown that 73.2 percent of popular WordPress installations are insecure.
Viruses can cause web traffic to slow or even stop entirely, resulting in significant bounce rates.
A website crash can be caused by hacking and has serious ramifications, as it can cost you a lot of time and money to get your site and reputation back to where they were before.
As a result, you’ll see a loss in website traffic and a drop in overall business. Consistent website maintenance can prevent all of these hazards.
2. SEO should be updated and optimized.
SEO is an important aspect of your website that should be updated regularly SEO expert to ensure that you are following the most up-to-date recommendations. Significant changes to Google’s search engine algorithms occur every six months on average; nevertheless, Google is famous for making minute alterations that can dramatically derail your SEO and influence your website’s ranking in search results.
Your SEO results could be affected if you aren’t already engaging pros to generate top-notch content that accounts for SEO regularly. Make sure to delegate this task to experts, as poor material might backfire on you, both with visitors and with search engines. Keyword stuffing can hurt a website’s rankings.
Google has recently developed new algorithms to evaluate your website content marketing, giving you a higher ranking if:
- Your content provides value to visitors.
- Your site displays relevant expertise (E-A-T).
- Content contains information that can influence readers’ major decisions.
3. It’s Never Been More Important to Connect Digitally
The public has never been more reliant on digital connections and company websites as it is today. People frequently use your brand’s internet presence to assess your brand’s personality before interacting with your products or services in person. As a result, more companies are focusing their efforts on digital and inbound marketing to guarantee that their potential customers have access to the information they require to make a purchasing choice.
Furthermore, 96 percent of B2B sales teams have migrated to remote selling as a result of COVID-19. B2B enterprises must offer excellent digital experiences for their potential consumers in the absence of in-person encounters. In addition, 90% of B2B customers research two to seven websites before making a purchase.
4. Make certain that your data is secure and backed up
Consider your website to be an extension of your company, and it must be safeguarded. Backing up important website content is critical for saving time and money if your website is hacked or otherwise threatened. Many businesses lose key business data, including product orders, invoices, and database information, as a result of a security breach. Backing up your data is critical.
Hackers can even gain access to and use sensitive customer data. Such data loss (especially if you don’t have a backup) might put your business’s operations on hold for weeks, if not months.
Websites that haven’t been updated in over a year are deemed “outdated.” Regular website maintenance, such as changing code, themes, and backing up data, can help to prevent these disasters.
5. Keeping website updated can satisfy existing customers
Maintaining your website with fresh, original information might assist you in satisfying your current customers. If your existing clients like your new material, they will share it with their friends, which will help you grow your business. People will assume you don’t have anything to say if you don’t submit new content for an extended period, and they may quit visiting your site.
Aesthetics are important to many consumers when they are browsing a website. Users may get content fatigue and leave your site or stop using it altogether if your website appears old and dull. An out-of-date website template may be unable to keep up with the latest apps, plugins, and integrations.
Prepare to change your site every 1-2 years to maintain it fresh and entertaining, and only use the most recent, up-to-date templates.
It’s vital to keep in mind that installing plugins may necessitate altering your website’s code, design, and technology for it to perform properly. Regular website maintenance is essential for a successful digital presence, as it helps you prevent difficulties like hackers, poor SEO rankings, data loss, unappealing aesthetics, and more.
Our mission at DigitalTechyx is to use the most cutting-edge online technologies and best practices for SEO, web design, and brand-rich experiences to bring your organization, products, and services to life. If you’d like to learn more about how our team can maintain your website up to date, get in touch with our specialists today.